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Ediets - eDiets Europe Limited (eDiets Europe) is a subsidiary of eDiets.com Inc the highly successful online subscription weight loss and fitness company based in Florida USA.

eDiets.com, Inc. is the largest subscription-based online diet, fitness and counselling cenre with over 300,000 paid members.

Founded in 1996 and with corporate headquarters in Deerfield Beach, Florida, eDiets offers online subscription-based weight-loss programmes using proprietary software to generate customised diet programmes.

The Ediets programmes are designed based upon individual members' personal goals, food preferences and lifestyles. In addition, eDiets publishes one of the Internet's most popular bi-weekly diet and fitness email newsletters, eDiets News, which is delivered to a community of more than 9.8 million subscribers.

eDiets Europe has localised this unique personalised weight loss and fitness service for UK and Ireland consumers and launched in April 2001.

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