Quality Business Books to improve your skills. Including Selling and Sales Management*, FT Prentice Hall. The One Minute Manager (One Minute Manager ), Harper Collins Business Books. Strategy Safari: A Guided Tour Through the Wilds of Strategic Management ("Financial Times"). Re-imagine!: Business Excellence in a Disruptive Age, Dorling Kindersley. SPSS Survival Manual: A Step by Step Guide to Data Analysis Using SPSS for Windows (Version 10), Open University Press. Blown to Bits: How the New Economics of Information Transforms Strategy,Harvard Business School Press.

*Selling and Sales Management covers the sales perspective – the role of selling within the wider context of marketing; the sales techniques – the practice of selling; the sales environment – sales channels; sales management – recruitment, training, motivation and organisation; and sales control – budgets, salesforce evaluation and sales forecasting. This business book is prepared for all students on sales management, marketing and business studies courses as well as field salespeople and sales managers.
The book is essential reading for students taking the CIM Certificate in Selling, the Advanced Certificate in Sales Management, and those taking professional studies examinations for CAM, the Institute of Sales and Marketing Management and LCCI.
Selling and Sales Management continues to place emphasis on the international aspects of selling and sales management to reflect the importance of international markets to companies.
Updates to the book include-
New chapters on Internet and Information Technology Applications in Sales, a section on Customer Relationship Management, and Direct Marketing. New and updated case studies. ‘’Selling and Sales Management in Action’’ case histories.
An expansion on Ethics in Sales. A section on Leadership within the Motivation and Training chapter.
Coverage of selling as a career.

Improve your manager style, and keep up to date with latest business practices.

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