Reviews about Elephants Can't Dance by Louis V Gerstner.

CEO Louis V. Gerstner Jr.’s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age is the great American business story of our time.

When Gerstner became CEO of IBM in 1993, shares were in freefall and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In Elephants Can't Dance Louis Gerstner recalls the obstacles he faced: the plans to fragment the company; the inconsistent IBM global policies; the stodgy white-shirt hierarchy and inter-departmental competitiveness; and IBM's rapidly declining sales. Within months of joining IBM, Gerstner explains in Elephants Can't Dance how he presented his bold and controversial business strategy. He revolutionized IBM from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealed in Elephants Can't Dance, Gerstner spins a narrative that takes the reader behind the curtain into the unbelievable mess he inherited at IBM and into the office and mind of a CEO facing a challenge of a lifetime.